Description

Joico Blonde Life Shampoo

Blonde Life Brightening Shampoo to nourish and illuminate.

Theres nothing wrong with having a blonde moment. Especially if that moment is spent gently cleansing your highlighted hair with our extraordinary sulfate-free shampooa satisfying experience that lifts away dirt and oil, restores hairs optimal pH level, banishes brass, and produces a luscious lather that most sulfate-free shampoos simply cant muster.

Proven to keep blondes bright and on-tone for up to 8 weeks*
9 out of 10 stylists agree, after one use, blondes are:
BRIGHTER
SOFTER
SHINIER
MORE HYDRATED
*When using Brightening Shampoo and Conditioner/Masque, which preserve over 80% of haircolor after 18 washes.